It's finally time to do a Renegade recap, its been almost two weeks!
Renegade was at the newly re-opened Los Angeles State Historic Park, a wonderfully gorgeous outdoor space north of Chinatown. There were so many fantastic vendors, and some very generous food trucks that kept us as hydrated and cool as we could be in the heat.
And man was it hot!
The biggest challenge was to keep cool and persevere in the face of the high temperatures. For a leather goods company, we also needed to make sure our products were visible while staying out of the direct sunlight.
We got some amazing feedback as well as doing some incredible sales both at the fair and afterwards. People consistently kept commenting on the "smart design" so we will be using that key phrase in our marking going forward. It's something that we always knew was incorporated into the functionality of our leather goods, but it wasn't until multiple people used the phrase that we knew it was the right way to brand. "Smart Design". It's a very high complement!
Although, second best quote went to our customer David Yu, who said this of the leather on the Tan/Navy Wanderer he bought: "The quality of the leather reminds me of a high end German car interior."
Couldn't have said it better :)
Also, Jason from Pocket Square Clothing came to say hi, and we are now featured in their flagship store in Downtown Los Angeles in their leather goods section!
All in all it was a wonderful time, we met some great new people, and everyone stuck it out through the heat to finish strong.
Check out some of the pictures and videos from the show, visit Renegade as well!